"... sometimes everyone is so caught up in the technology and the ‘what next’ that they forget that it is about what you say as much as how you deliver it.
A tired analogy we use here is the Joke. I think it still sums up our outlook. Imagine we wrote jokes not ads, in today’s world you can receive a joke on facebook, on a billboard, on TV, in a DM mailer, on your phone etc etc The list gets bigger each day. But the most important thing is how funny that joke is, how well written it is. Because if your audience doesn’t laugh they won’t remember it and pass it on. "
Lean Mean Fighting Machine foi a Agência Interactiva do ano em Cannes (e com o mérito acrescido de empurrar a Crispin Porter para o 2º lugar). Leiam a entrevista toda aqui.
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